Cox Communications' new pricing model for home internet access has customers worried about higher bills.
Cox, the main cable provider for Gainesville and Ocala, is changing their pricing to reflect data usage. They sent an email out detailing the change Tuesday.
Internet users expressed their worries on social media, posting on Facebook and Reddit, encouraging others to complain to the Federal Communications Commission and local county and city commissioners.
"I think this plan is going to really hurt me," said COX customer Samantha Parry. "I think I'm going to end up paying more on my monthly."
One terabyte per month, the new COX limit, is equivalent to surfing the internet for 3,000 hours or watching 142 hours of HD movies.
It will cost $10 for every additional 50 gigabytes used over the data cap, but customers will be prompted when close to reaching the monthly limit.
Cox says there will be no extra charge for the first two billing cycles for customers to familiarize themselves with their usage.